Eagles
-Free, independent-Fly
-Live in high places, cliffs, mountains
-Hunters: go for what they want
-Revered, symbols of power and majesty;
-Usage: eagle images used by persons and organisations due to their innate power and status, a kind of “branding by association”
Chickens
-Dependent-Walk
-Live on the ground, cooped up together
-Workers: take what they are given
-Perception: synonymous with fear and cowardice, “chicken” is a term of derision
-Usage: a resource that is used (often exploited) and consumed
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